We Want Live Shows Again! Concerts in a Post-COVID World

Mar 17, 2021

11:00am – 11:30am CT

Most performers make most of their money from shows and touring, with streaming music services otherwise bringing artists much less royalties than before. We’ve had almost no in-person live shows for the past year, but now we have some hopeful forecasting about maybe having in-person shows later this year. So what will the future hold for concerts as COVID still lingers and fans skittishly wonder if it’s safe to congregate again? Plus, how much of a role will streaming concerts continue to play? Part of the problem is that streamed shows may only get bands a fraction of what they can earn from touring. Where are the ideas to help keep performers and the whole live/touring industry afloat until we can all gather again? Ideas and experiments are needed badly and they are in short supply now. We will focus on what’s working, what isn’t and what still needs to be done to save the music we love.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Michelle Cable
Michelle Cable

Panache Booking, Panache Management

photo of Adam Shore
photo of Tom Windish
Tom Windish

Wasserman Music

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