For Artists and Fans: Virtual is the New Normal

Over the last year, Music and XR have undergone seismic shifts as the chaos of 2020 catalyzed the adoption of new and nascent technology. Music and live events responded to the pressure to push beyond the boundaries of place, embracing virtual platforms that offer artists new ways to connect with their fans and share the experience of music. The maturing of Volumetric capture, 3D assets, spatial audio, tracking, and virtual venues gives artists like Travis Scott, John Legend, BTS, and Katy Perry an arsenal of creative tools to tell their stories—we’ll talk about what’s next for virtual platforms!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Rebecca Barkin

Magic Leap

Amy Lameyer

WXR Fund

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Transforming the Entertainment Landscape

Level:

Beginner