Driving Action & Advocacy Through Online Community

Online communities are nothing new (case in point: Reddit turned 15 last year); but as the world adapted to 2020, these digital spaces have proven their worth in a whole new way. Reddit has witnessed this first hand, as more people joined its many thousands of communities for connection, distraction and belonging in a time of unprecedented disconnection. While IRL experiences continue to evolve in unexpected ways, the communities on Reddit remain a constant source of conversation and companionship -- as well as a valuable lens from which to examine human psychology, consumer behavior, and general sentiment. Join Reddit’s Chief Operating Officer Jen Wong as she takes the virtual stage with CNN’s Kerry Flynn for a conversation about why online communities were made for this moment, their role in the evolving digital ecosystem, and the inherent value they bring to brands looking to build authentic connection, brand advocacy, and drive action.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jen Wong

Reddit

Details

Primary Entry:
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Format:

Featured Session

Type:

Session

Track:

Connection in Disconnection

Level:

Intermediate