Changing the Narrative Around Racial Injustice

Date TBA
#RacialInjusticeSXSW

While systemic racism and inequity have persisted for generations, there’s new cultural momentum and urgency behind brands speaking out on race and prejudice. According to the Edelman Trust Barometer, 60% of Americans said they want brands to speak out against racially motivated attacks against Black Americans. With hate crimes on the rise among Black and Asian communities in the U.S., what is the role of the creative industry in changing the narrative and sparking meaningful action around racial equity?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session