Changing the Narrative Around Racial Injustice

Mar 16, 2021

10:15am – 11:10am CT

While systemic racism and inequity have persisted for generations, there’s new cultural momentum and urgency behind brands speaking out on race and prejudice. According to the Edelman Trust Barometer, 60% of Americans said they want brands to speak out against racially motivated attacks against Black Americans. With hate crimes on the rise among Black and Asian communities in the U.S., what is the role of the creative industry in changing the narrative and sparking meaningful action around racial equity?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tara DeVeaux
Tara DeVeaux

Wild Card Creative Group

photo of Jayanta Jenkins
Jayanta Jenkins

Saturday Morning

photo of Sheri Klein
Sheri Klein

Ad Council

photo of Elliot Lum
Elliot Lum

ANA Educational Foundation

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