Mastering Authenticity and Diversity in Marketing

There’s a demand for increased representation of diverse communities, but how do creatives & marketers rise to meet this challenge? True representation requires close examination at each stage of production.

Stock media is an overlooked part of production, used by creatives, news outlets & businesses to capture the world & the people in it without the hassle of casting or costly sets. For too long, stock’s representation of people has lacked dimension. That’s why a set of BIPOC filmmakers partnered with Storyblocks to create Re: Stock.

This panel will discuss how to thoughtfully examine representation opportunities, no matter the project size. You will walk away with the knowledge to produce inclusive ads & videos, and understand how to create authentic work that represents our world.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sydney Carlton
photo of Maiysha Kai
Maiysha Kai

The Root

photo of Jasmine Leyva
Jasmine Leyva

Jasmine C. Leyva

photo of Monica Singleton
Monica Singleton

Perspective Media LTD

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