Mastering Authenticity and Diversity in Marketing
There’s a demand for increased representation of diverse communities, but how do creatives & marketers rise to meet this challenge? True representation requires close examination at each stage of production.
Stock media is an overlooked part of production, used by creatives, news outlets & businesses to capture the world & the people in it without the hassle of casting or costly sets. For too long, stock’s representation of people has lacked dimension. That’s why a set of BIPOC filmmakers partnered with Storyblocks to create Re: Stock.
This panel will discuss how to thoughtfully examine representation opportunities, no matter the project size. You will walk away with the knowledge to produce inclusive ads & videos, and understand how to create authentic work that represents our world.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.