With the pandemic accelerating changes in retail, the movement from brick-and-mortar to online is now inevitable. To survive post-pandemic, physical retail outlets will have to become an experiential destination. A big component of this transformation is being powered by real-time 3D graphics and XR: in-store displays are becoming more interactive, virtual and customizable; product catalogs are increasingly using 3D to replace costly physical photo-shoots; and marketers and online retailers are reaching consumers online with 3D/XR representations of products in ads, brand activations and online stores. What major initiatives is the industry pursuing to enable the widespread proliferation of AR/VR and 3D content for e-commerce and retail?