Immersive Retail: Connected Shopping in a New Era

Mar 16, 2021

3:00pm – 3:30pm CT

With the pandemic accelerating changes in retail, the movement from brick-and-mortar to online is now inevitable. To survive post-pandemic, physical retail outlets will have to become an experiential destination. A big component of this transformation is being powered by real-time 3D graphics and XR: in-store displays are becoming more interactive, virtual and customizable; product catalogs are increasingly using 3D to replace costly physical photo-shoots; and marketers and online retailers are reaching consumers online with 3D/XR representations of products in ads, brand activations and online stores. What major initiatives is the industry pursuing to enable the widespread proliferation of AR/VR and 3D content for e-commerce and retail?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Silke Meixner

ZS Associates

Kevin O'Malley


Tony Parisi

Unity Technologies


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