#culture

Chasing Equity: Quantifying An Inclusive Future

We can never fully quantify the culture that never was–the never-told stories and lost products, ideas and innovation that didn’t happen or will never be seen because marginalized voices have been excluded and eliminated.
But, we can quantify the cost to your brand of lagging behind on issues of diversity, equity and inclusion. How will lagging behind impact the relevance of your brand and your bottom line? What will you lose? More importantly, if done well–if you lead–what possibilities open up? What can your brand stand for and how can you contribute to a preferred future?
Join leaders from media, advertising and culture discussing the roadmap for brands to embrace diversity beyond the organizational level. It is the only path forward.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Paul Butler

New America

Kendra Clarke

sparks & honey

Geraldine Moriba

Sounds Like Hate Podcast

Jason Rosario

BBDO Worldwide

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

A New Urgency

Level:

Intermediate