Brands only capture about 5% of the value they create, and a vast majority of the content created by creators goes unmonetized. Blockchain collectibles (known as Non-Fungible Token or NFTs) are an opportunity to change that by creating new revenue streams and packaging content into exclusive and provably rare digital assets. Attendees will learn about this new asset and how leading brands are leveraging collector culture and new technology to change the way artists interact with fans. Panelists will discuss cultivating digital ownership and how brands can build a digital link with their most passionate fans, attract new audiences and build new revenue streams.