The Future of Monetizing IP and Digital Content

Mar 16, 2021

10:15am – 11:10am CT

Brands only capture about 5% of the value they create, and a vast majority of the content created by creators goes unmonetized. Blockchain collectibles (known as Non-Fungible Token or NFTs) are an opportunity to change that by creating new revenue streams and packaging content into exclusive and provably rare digital assets. Attendees will learn about this new asset and how leading brands are leveraging collector culture and new technology to change the way artists interact with fans. Panelists will discuss cultivating digital ownership and how brands can build a digital link with their most passionate fans, attract new audiences and build new revenue streams.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Justin David Blau (3LAU)

3lau Entertainment Llc

Roham Gharegozlou

Dapper Labs Inc.

Shara Senderoff

Raised In Space

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Cultural Resilience in the Arts

Level:

Intermediate