Eyes Off The Road! Universal's Drive For In-Car VR

Mar 16, 2021

10:15am – 11:10am CT

Autonomous vehicles will make the "moving living room" a reality and change the way we consume entertainment on the go. A media revolution is on its way.

Universal has collaborated with German startup, holoride, and real-time spatial experience company, REWIND, to shape the in-car entertainment experience of the future.

Working with REWIND, Universal is reimagining beloved IP in VR. holoride technology takes that VR content and matches it with data points from the vehicle in real-time, creating an extremely immersive experience that also helps to reduce motion sickness. The content is highly adaptive and matches the type and length of the route.

Journey-based XR experiences offer a new medium for creatives and new revenue opportunities for many companies.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Holly Goline
Holly Goline

Universal Pictures

photo of Greg Reed
Greg Reed

Universal Pictures

photo of Sol Rogers
photo of Nils Wollny
Nils Wollny


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