Future Hybrid: How Virtuality Changes Live Music

Mar 16, 2021

10:15am – 11:10am CT

When COVID hit, live streams, rap battles, and intimate concerts swarmed the web. The virtual music universe was forced to accelerate faster than ever before and deliver fans at-home experiences in new and innovative ways. Now, as live music starts to return slowly and safely, it will forever be changed by it’s virtual counterparts. The leaders on this panel believe in a future that blends IRL and digital. At the crossroads of virtual and live music, lives an amazing potential for innovation, and a whole new landscape filled with endless possibilities. In this panel, we’ll hear from leading platforms and brands in the virtual and live space about how they are thinking about the future of live and virtual experience - as 1 holistic roadmap.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Tatiana Cirisano

MIDiA Research

Gary Marella

Mono Music Group

Misa Rahm


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