This is the story of a journey - Art and Entrepreneurship in a Time of Crisis is the story of a punk rock DIY pioneer (the author of Tour:Smart) and his reaction to the onset of the crisis, the lockdown and his efforts along with his team to make some kind of positive difference for others and the unexpected momentum and then fire that these actions created. From the printing of a simple coffee bag then culminating into a live stream concert in conjunction with over 50 venues and the new ticketing platform Noonchorus directly generating money to venues, make a difference with a forced multiplier approach that especially helps venues that are already helping themselves, and show some hope without waiting for permission or help from an outside entity.