How Newsrooms Can Help Bridge Divides

Mar 16, 2021

10:15am – 11:10am CT

Our society is witnessing an entrenchment of divisiveness – the media versus the public, Democrats versus Republicans, urban versus rural – that is so deep it even influences whether people wear masks during a global pandemic. A new approach, called connective democracy, seeks to bridge these divides by identifying strategies for getting people to talk across differences. Newsrooms can play a transformative role in this effort.
This panel will offer clear takeaways for newsroom leaders and journalists about how they can use the principles of connective democracy to better connect with and retain an audience. Connective democracy offers a roadmap to help newsrooms better understand their communities and humanize those with diverse views to help people appreciate other perspectives.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Erica Anderson
Erica Anderson

Spaceship Media

photo of Alicia Bell
Alicia Bell

Free Press

photo of Gina Masullo
Gina Masullo

Center for Media Engagement

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