This session will officially deal with letters and typography, but in fact it will present how design can be meaningful and change people's minds and perceptions. By introducing the concept of Aravrit, a hybrid writing system fusing Hebrew and Arabic which is entirely readable in both scripts, I will share how it joins people, lives and ideas. In Aravrit, one can read any chosen language, without ignoring the other one, which is always present.
Aravrit's story emerged from observing life and opportunities and continues to inspire people from all around the world (BBC, London Design Museum, TEDx). In using letters, a basic ingredient of day-to-day activities and systematically modifying them, an impact is created.
Hybrid, as it turns out, is the new way to look around us.