Larger than movies, music, and books, with an audience of more than 2.7 billion gamers worldwide, gaming is shifting the way companies connect with consumers. Amid the pandemic, brands are looking beyond traditional advertising to tap into the fastest-growing and most resilient media ecosystem – mobile gaming. Gaming is a growing way for consumers to connect with one another, brands, and important causes, with more turning to this form of entertainment than ever before. In this session, Skillz, Gamers Outreach, and Axis Replay will come together in a panel moderated by USA Today’s Mike Snider to discuss opportunities for organizations to rally the gaming community and drive meaningful change, sharing an inside look at the success of companies across esports, technology, and nonprofits.