Cannabis Media Coverage: Fair or Biased?

Mar 16, 2021

10:15am – 11:10am CT

It seems that no writer can resist a good pun when covering cannabis. “Hazy” profits. The latest “buzz.” But with the industry being deemed essential during the COVID-19 pandemic and increased legalization, has the mainstream media given it the serious representation it deserves or just blowing smoke? This panel brings together journalists covering the cannabis industry from business and lifestyle perspectives. They’ll delve into how media coverage has changed for cannabis companies over the years and discuss the high bar companies need to achieve to gain media attention. They’ll also grapple with how misinformation persists and how the careful art of semantics - such as using the word dope vs. cannabis - changes reader perceptions.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jeremy Berke

Business Insider

Javier Hasse

Benzinga, El Planteo

Rosie Mattio

Mattio Communications

Details

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Format:

Panel

Type:

Session

Track:

Connection in Disconnection

Level:

Beginner