Emerging to Mainstream: Africa's Newfound Success
Having successfully bridged the culture gap, the African music market has found a way to produce top-charting hits that resonate with global audiences. With a population of over 1 billion, Africa has always been referenced for its market potential but continuously blocked by infrastructure barriers that stem primarily from a lack of accessibility to & affordability of digital music. However, as more African governments recognize the value of African creative industries and major players from the US invest in resources to support the emerging music market, the African music industry has started to position itself for widespread success.
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