#mainstreamafrica

Emerging to Mainstream: Africa's Newfound Success

Mar 16, 2021

10:15am – 11:10am CT

Having successfully bridged the culture gap, the African music market has found a way to produce top-charting hits that resonate with global audiences. With a population of over 1 billion, Africa has always been referenced for its market potential but continuously blocked by infrastructure barriers that stem primarily from a lack of accessibility to & affordability of digital music. However, as more African governments recognize the value of African creative industries and major players from the US invest in resources to support the emerging music market, the African music industry has started to position itself for widespread success.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ikenna Nwagboso

emPawa Africa

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Cultural Resilience in the Arts

Level:

Intermediate