Pete Scott is vice president of emerging media and innovation for Turner Studios. In this role, Scott
advises internal brands on the effectiveness of emerging media, innovation and audience intelligence across the
entire Turner portfolio. Additionally, he is helping to lead the charge on ELEAGUE, the professional eSports
league established in partnership between Turner and WME | IMG. As a digital strategist that has been moving
through the ranks at Turner for more than 26 years, Pete has helped the company develop and evolve into a
leading force in the digital media space.
In 2014, Pete partnered with Coca Cola, and eventually Mercedes to established a technology incubator
in Tel Avi called, the Bridge program. The program finds the best Israel technology companies in Artificial
Intelligence, VR/AR, Ad tech, data, video and Blockchain. The program has been a great success by providing
value to the Bridge companies and validation for those technology start ups to be purchase.
Prior to his current role, Scott served as the vice-president of emerging media for Turner Sports. While
in this role, Scott was responsible for digital operations and technology for the entire Turner Sports digital
portfolio which includes Bleacher Report, TNT OverTime on NBA.com and the sports Emmy-award winning
PGA.com’s PGA Championship Live. In addition, Scott managed the company’s strategic partnership with
Yahoo! Sports. His unique hybrid background of TV and digital platforms has helped Turner Sports develop
into a leader in the digital sports business.
Scott began his Turner career as a sound tech and editor for CNN, covering such major events as the
war in Bosnia and the U.S. invasion of Haiti while working with international correspondents Christiane
Amanpor and Nic Robertson. In 2001, he transitioned to Turner Sports’ new media team where he started
laying the foundation for development of Turner’s unique digital portfolio. He served as executive director of
partnerships managing digital and mobile rights for NASCAR.com, PGA.com, NBA.com, and PGATour.com as
well as broadband channels TNT OverTime on NBA.com and TBS Hot Corner on MLB.com. Scott also guided
the day-to-day programming of interactive content on each of the sites, which includes live streaming coverage,
widgets and downloads, interactive TV and wireless platforms.
Additionally, he helped to create a digital media team with diverse expertise that attracted attention
from other professional leagues and their peers throughout the digital media industry. In 2010, he helped launch
NCAA March Madness Live, the successful live streaming video experience that is now available across more
platforms than ever before for the NCAA Division I Men’s Basketball Championship.
Before Turner, Scott served as a senior video producer for FoxSports.com where he produced and
directed the first live college football game streamed online. Before Fox, he served as a senior production
manager of remote operations for Turner Sports, coordinating logistics for the production of NBA, NFL and
Scott earned his Bachelor of Arts degree in film and television, with a minor in business, from Boston
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