#WarnerMedia

Inside Innovation at WarnerMedia

How do large media companies embrace innovative new storytelling strategies and directions while maintaining and building impactful audience connections? In this panel, leaders from across WarnerMedia will discuss their particular approach to emerging platforms and creative technologies, connecting the right stories to the right audiences, discuss future-proofing, and detail current innovation and experiential efforts that move toward that future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Pam Allison

Warner Bros. Entertainment

Jill King

WarnerMedia

Jesse Redniss

WarnerMedia

Peter Scott

WarnerMedia

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Experiential Storytelling

Level:

Intermediate