Inside Innovation at WarnerMedia


How do large media companies embrace innovative new storytelling strategies and directions while maintaining and building impactful audience connections? In this panel, leaders from across WarnerMedia will discuss their particular approach to emerging platforms and creative technologies, connecting the right stories to the right audiences, discuss future-proofing, and detail current innovation and experiential efforts that move toward that future.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate