Jeff Kwatinetz

Co-Founder & Co-Ceo

Jeff Kwatinetz is the co-founder and co-chief executive offer of the BIG3, creator and
premier global league of FIREBALL3. Kwatinetz founded the league in 2017 with his
longtime partner, Ice Cube, and has spearheaded the league’s ability to reach millions
of fans around the world.
In addition to his work with the BIG3, Kwatinetz is chief operating officer and partner of
Ice Cube’s Cube Vision production company. The highly successful company produced
the 2015 blockbuster “Straight Outtta Compton,” which grossed more than $250 million
worldwide. As part of their nearly two-decade long partnership, Cube Vision and
Kwatinetz have a long list of projects including Hip Hop Squares, which airs on VH1.
Kwatinetz produced the long-running television series Wilfred and Royal Pains.
Throughout his 30-year career, Kwatinetz has anticipated, defined and contextualized
market trends inclusive of generations of consumers. In doing so, he has gained a
unique understanding of how the confluence of marketing, marketplace and media
invoke emotion and a call to action among a global constituent.
Prior to the development of the BIG3, Kwatinetz founded and was chief executive officer
of The Firm, the preeminent talent management company in the industry. In his role, he
was the steward of one of the industry’s most powerful entertainment management, film
and television production companies, and record labels—responsible for engineering
the careers of prominent figures, and programming across the recording, motion picture
and television sectors.
The company’s record label, responsible for numerous gold and platinum records,
achieved its first #1 album and fifth top five debut with Got Your Six, the latest release
from Five Finger Death Punch. From 1997-2008, Kwatinetz founded and led the
previous iteration of The Firm, where he developed innovative campaigns for artists
such as Ice Cube, Snoop Dogg, Backstreet Boys, Kelly Clarkson, Korn and Jennifer
Lopez. The Firm later entered into film and television management, representing such
artists as Martin Scorsese, Leonardo DiCaprio, Vin Diesel, Rachel Weisz and Cameron
Kwatinetz earned his J.D. with honors at Harvard Law School and holds both an M.A.
and B.S. at Northwestern University, where he has been a guest faculty member and frequent lecturer.

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