The past decade has seen an influx of new sports organizations formed. Two of these upstart entities, The Premier Lacrosse League and BIG3, have broken the mold of traditional sports leagues and gone about creating something completely unforeseen. In this session, Premier Lacrosse League Co-Founder, Player, and Chief Strategy Officer will be joined by BIG3 Founder Jeff Kwatinetz to discuss the strategies and tactics used by both leagues in attempt to disrupt the traditional pro sports model.