Laurie Keith

Laurie Keith is a seasoned media and marketing professional with over 17 years of experience in building strategic partnerships. As the VP of Emerging Media & Technology at the Ad Council, Laurie leads a center of excellence where she identifies and establishes new media and technology partners across the marketing ecosystem. Her expertise spans diverse domains, including AI, immersive 3D spaces, AR/VR/XR, gaming, and Web 3/blockchain. Laurie has secured partnerships with major media and tech companies, resulting in innovative opportunities for Ad Council campaigns. Notable accomplishments include launching Ad Council’s first WebAR partnership for Feeding America, integrating a new Bullying Prevention emoji into the Apple keyboard, and pioneering Ad Council’s first foray into VR with a partnership with Oculus For Good. She also developed Ad Council’s first Amazon Alexa skill to reduce food waste. Laurie resides in the Bay Area with her husband Alec and son Sebastian. Her passion lies in leveraging technology to create meaningful connections and drive positive change.