Laurie Keith

Laurie led media strategy for Carl’s Junior and Hardee’s QSR at Initiative Media and Ford Automotive at Mindshare (Team Detroit) in Los Angeles. She started her career at Starcom Mediavest Group in Chicago where she was a local media strategist for Allstate Insurance and national media buyer for Applebee’s. In April 2015, Laurie moved to San Francisco from NYC to start Ad Council's West Coast office and grow the Ad Council’s digital presence with West Coast media partners. Laurie has secured and developed new products and innovative opportunities for Ad Council campaigns including the Apple emoji integration for Bullying Prevention; Ad Council's first foray into VR with a partnership with Oculus For Good, building Ad Council's first Amazon Alexa skill to reduce food waste.