Marketing in the Age of Digital Community

Date TBA
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Will Cady


Addie Marino


The best brand experiences don’t feel like ads. How does one create ads that don’t feel like ads? Hear the POVs of brands, platforms and media companies about engaging their customers in today’s digital ecosystem — where consumer expectations like community, engagement and trust are breeding a new marketing discipline. Moderated by the Ad Council, this panel will also discuss how these branded experiences can inspire action and drive social change.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session