Marketing in the Age of Digital Community

The best brand experiences don’t feel like ads. How does one create ads that don’t feel like ads? Hear the POVs of brands, platforms and media companies about engaging their customers in today’s digital ecosystem — where consumer expectations like community, engagement and trust are breeding a new marketing discipline. Moderated by the Ad Council, this panel will also discuss how these branded experiences can inspire action and drive social change.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Will Cady
Will Cady


photo of Laurie Keith
Laurie Keith

The Ad Council

photo of Addie Marino
Addie Marino


photo of Adam Warrington
Adam Warrington


Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge