Marketing in the Age of Digital Community

The best brand experiences don’t feel like ads. How does one create ads that don’t feel like ads? Hear the POVs of brands, platforms and media companies about engaging their customers in today’s digital ecosystem — where consumer expectations like community, engagement and trust are breeding a new marketing discipline. Moderated by the Ad Council, this panel will also discuss how these branded experiences can inspire action and drive social change.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Will Cady

Reddit

Laurie Keith

The Ad Council

Addie Marino

Facebook

Adam Warrington

Anheuser-Busch

Details

Primary Entry:
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Secondary Entry:
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Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Intermediate