Natara Holloway

Vice President, Business Operations & Strategy, Football Operations
National Football League

Natara Holloway currently serves as the Vice President of Business Operations and Strategy for Football Operations. In this role she oversees football technology and innovation, administration, and football pipeline development.
For over 15 years, Natara has served the game in various capacities. Prior to joining Football Operations, Natara served as Vice President of Youth & High School Football and was responsible for driving growth and development of the football journey for young athletes aged 6-18.
Natara was also the Vice President of Brand, Marketing and Retail Development for the Consumer Products department. There, Natara led the group that engaged with fans by creating
compelling product experiences through “retailtainment” and positioned the NFL at key retailers and major calendar events.
Natara began working with retail in her previous role as the Vice President of Corporate Development – New Business where her group explored new revenue generation concepts for the NFL. She had the lead role in the development of the first ever, retail pop up store for women in New Orleans, for which the team was recognized with a Commissioner’s Innovation Award. Natara has also previously worked in the Internal Audit department and has served as one of the three League Compliance Officers.
While in her accounting functions, Natara earned certification as a Certified Public Accountant (CPA), Certified Internal Auditor (CIA), and a Certified Fraud Examiner (CFE). Natara graduated magna cum laude from the University of Houston and she currently serves on the board for the University of Houston Bauer School of Business and the University of Houston Power Athletics Task Force.

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