Jon Suarez-Davis (jsd) is the SVP, Marketing Strategy & Innovation at Salesforce, where he is responsible for developing and co-creating innovative marketing strategies and solutions designed to build brands and drive sustainable growth in the age of the Fourth Industrial Revolution. Jon previously served as the Chief Strategy Officer, Salesforce Marketing Cloud, with a focus on developing technology solutions that empower marketers to deliver connected, personalized, and real-time brand experiences across channels and throughout the customer journey at scale.
Prior to Salesforce, Jon was Chief Marketing & Strategy Officer, Krux, where he oversaw global marketing communications and brand-building initiatives, as well as the company’s marketing transformation consulting practice. The category-leading data management platform (DMP) Krux was acquired by Salesforce in October 2016.
Jon joined Krux after six years at the Kellogg Company, where he was Vice President of Global Media & Digital Strategy. At the Kellogg Company, Jon was responsible for building the media and digital marketing team within the Capability & Commercialization Organization (CCO), and for providing strategic leadership for the Global Marketing organization across paid, owned and earned channels. In addition, Jon led the North America media strategy and social media management teams.
Before his career at the Kellogg Company, Jon was SVP of Digital Strategy and Planning at Leo Burnett/Starcom, where he was a member of the leadership team responsible for the global Kellogg account. Previously, he played a leadership role in building Biggs|Gilmore — now VMLY&R — into one of the most awarded and recognized digital agencies in North America. As VP of Digital Strategy, he led the strategy group responsible for developing integrated marketing communications for Johnson & Johnson, Kimberly-Clark, DuPont and Kellogg.
Jon is a member of the Mobile Marketing Association (MMA) North America Board of Directors and serves on the steering committee of the Marketing Organizational Structure Think Tank (M.O.S.T.T.). He is also a member of the Adweek Advisory Board and Ridge Ventures CMO Advisory Board. Adweek named him to the “Adweek 50” in 2017, a list of media, marketing, and tech executives leading the charge toward transformation. The Internationalist named him an Internationalist of the Year in 2014, as well as to their “100 Marketing Leaders” list in 2013 and 2014.
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