Over the course of his 28-year career, D’Wayne Edwards has received numerous design
awards, has been voted one of Fast Company’s 100 Most Creative People in Business,
accumulated and owned more than 40 patents, and designed more than 500 styles for
premier athletes such as Derek Jeter, Carmelo Anthony and Michael Jordan.
In 2010 Edwards founded the first academy in the U.S. dedicated to footwear design, called
PENSOLE has quickly become the preeminent footwear design school in the world by
securing partnerships with the industry’s top footwear brands and retailers, and has placed
more than 275 former PENSOLE alums in positions working professionally for some of
today’s top brands: Nike, Under Armour, Adidas, New Balance, Brooks, Keen, Timberland,
JORDAN, and others globally.
LACE UP: The Ultimate Sneaker Challenge, an eight-episode series was created jointly by
Google and PENSOLE and premiered in 2017 to more than 4 million viewers with the goal of
inspiring future footwear designers globally.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.