Bill Shufelt

Bill is on a mission to reframe and revolutionize the way modern adults drink. While humans have been drinking beer & alcohol for thousands of years, the adult beverage category had not adapted to the demands of modern, high-performance, mindful lifestyles. Enter Athletic Brewing - the first brewery to make non-alcoholic beverages aspirational and exciting. Athletic brewing is a brick by brick entrepreneurial story - taking a hated product category to one of the fastest growing consumer goods companies in the country for multiple years in a row. We’ve been recognized by both the TIME 100 Most Influential Brands and Adage’s Hottest 20 brands of 2022.