#OffTheRocks

Featured Session: The Intersection Of Music, Business & Alcohol

On Demand Session Link

For years we have lost members of the music community to substances, and recent tragedies have amplified calls for action. Related substances have received appropriate responses, yet alcohol's complicated relationship to culture has interfered with the adjustment of attitudes, leaving a lack of equity.
Now, with a rise in sober curiosity, this discussion will serve as public conversation #1. One in which we will introduce alcohol's role in business culture, as well as music, including venues, and individual artist relationships.
As we explore attitudes, surface consumer trends, and interpret lyrics, we will aim to understand our affinity, or dependency, for alcohol.
Expect controversy, expect impartial moderation, and expect polarization in our guests, as we know change begins with dialogue.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Richie Crowley

RICKiRICKi

Shannon Herber

The Recording Academy

Bill Shufelt

Athletic Brewing

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Featured Session

Type:

Session

Track:

Future of Music

Level:

Beginner