Kerry Benson

Kerry Benson
Content Analytics Practice Lead
Kantar
In a world where artificial intelligence and creativity merge, Kerry brings a deep knowledge of the creative process to the new frontier of predicting ad effectiveness with machine learning. She joined Kantar in 2019 to lead the newly formed Content Analytics Practice and believes that AI opens up opportunity for creatives by saving them time, uncovering not just insights but patterns, and helping with tactical elements like versioning. Even at this early stage, the possibilities of AI enhancing creative development are endless.
Before joining Kantar, Kerry lead accounts in just about every category at agencies such as Hill Holliday, kbp, and Ogilvy.