Presented by The Advertising Research Foundation

Painting By Numbers: Ad Creative & AI

On Demand Session Link

Technology is changing creative in new ways resulting in less conventional advertising. Recently Chase reported that ad creative generated by artificial intelligence had dramatically out-performed competing creative generated by human experts. And in an effort to appeal to younger consumers, agencies are crafting creative to appear more authentic via influencers, the use of handheld cameras and selfies. What does the future of advertising look like?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Paul Donato

Advertising Research Foundation

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Advanced