Technology is changing creative in new ways resulting in less conventional advertising. Recently Chase reported that ad creative generated by artificial intelligence had dramatically out-performed competing creative generated by human experts. And in an effort to appeal to younger consumers, agencies are crafting creative to appear more authentic via influencers, the use of handheld cameras and selfies. What does the future of advertising look like?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.