Moira Cullen

Founder & Ceo
Soft Power

Named “one of the most creative people in business (Fast Company) and among the “most influential designers in the past 50 years” (Graphic Design USA), Moira has built a career leading global creative solutions that effectively honor the essence and heritage of organizations, institutions and brands. From Fortune 50 to B Corp, she’s worked with some of the world’s most iconic brands - PepsiCo, The Hershey Company, Hallmark and The Coca-Cola Company where she led development of the Coca-Cola visual identity system that won the first Grand Prix for Design at the 2008 Cannes Lions Awards. She’s an AIGA Fellow (the professional association for design), served on AIGA’s national board, and was president of AIGA’s Los Angeles and Kansas City Chapters and AIGA’s Center for Brand Experience.

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