Tracy Sturdivant is the President and CEO of The League, a social impact collective that uses culture to inspire civic involvement. She is a long-time social justice organizer and innovator who works at the intersection of strategy and creativity. For years, Tracy has pushed the envelope with ideas that ensure our work for social change keeps pace with the changing world around us.
In 2014, Tracy co-founded and co-led Make It Work, a three-year campaign to move issues like affordable child care and paid family leave out of our private lives and into America’s national conversation around the 2016 election. Make It Work wove together culture and political advocacy, using an inventive mix of tactics (from a short film produced by Issa Rae to real life experiences at the Iowa State Fair) that received national media attention and a Pollie Award for Best Field Campaign. And it worked. As one Newsweek headline declared: “Long ignored, child care and paid leave take center stage in 2016.”
Tracy has been called a “one-woman coalition” for her ability to bring people together to make big ideas happen. As executive director of State Voices, she raised millions of dollars to support state and local organizations engaging Americans in our democracy and pioneered a model that got cutting-edge data and technology into the hands of grassroots organizers. Her experience—from on-the-ground organizing, to training women to run for elected office, to working in philanthropy—has all focused on one goal: making America a place where women, people of color, and young people can thrive.
A frequent speaker within political circles, she has appeared at Netroots Nation, Glassdoor’s Equal Pay Roundtable alongside former Secretary of State Hillary Clinton, as a sought after moderator of panels at conferences like SXSW. Tracy has been a guest on Sirius XM News, NPR, and Women’s Radio Network, has been quoted in outlets like Washington Post, The New York Times, and Vogue, and has been published in places like Essence, Ebony, Huffington Post, and Ms. Magazine.
Tracy feeds her creative side by testing recipes, catching great (and guilty pleasure) TV, and sharing adventures with her husband and toddler son in Brooklyn, New York.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.