Not Your Mama's Social Impact

Social impact is about more than running a film or hosting a pop-up, but it is about promoting a lifestyle, and using the power of culture to bring about transformation. So often, we say we want to meaningfully connect with audiences, but that requires us to be even more intentional when those audiences are all too often regarded as an afterthought. In this new world order, we have to use every tool we have--music, television, social media, Comi-Con and beyond—to engage enlist everyone we can to truly shift culture.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Focus15

Type:

Session

Track:

Climate & Social Action

Level:

Intermediate