Social impact is about more than running a film or hosting a pop-up, but it is about promoting a lifestyle, and using the power of culture to bring about transformation. So often, we say we want to meaningfully connect with audiences, but that requires us to be even more intentional when those audiences are all too often regarded as an afterthought. In this new world order, we have to use every tool we have--music, television, social media, Comi-Con and beyond—to engage enlist everyone we can to truly shift culture.