Cam Kelly

Chief Marketing Officer
Complexity Gaming

Cam Kelly is the Chief Marketing Officer at Complexity Gaming, one of America’s most elite and longest standing esports organizations, which is now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. In his role, Kelly spearheads all marketing initiatives for the organization, from creating and distributing original content to increasing brand awareness.

Prior to Complexity Gaming, Kelly served as Director of Strategy at United Entertainment Group (UEG), where he conceptualized and oversaw integrated marketing campaigns for major corporations, such as Toyota, Frito-Lay, S.C. Johnson, Allstate, JCPenney, and more. Kelly also established a full-service esports practice within UEG. Of his work in esports, Kelly worked alongside MLG to develop Toyota’s Overwatch League partnership, which marked the first 360-degree season-long auto sponsorship in the esports industry. Kelly previously held several management positions throughout his time at UEG.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.