2020 is shaping up to be a transformative year for esports. There is a shift in the paradigm as stakeholders recognize esports players as professional athletes and teams as formal organizations. With this recognition and rapid professionalization comes both opportunity and responsibility. Everyone from health and wellness leaders to data and research firms are beginning to partner with esports organizations to help boost player longevity and to develop cognitive metrics that evaluate the overall performance and potential of players. Cam Kelly, CMO of Complexity Gaming, the sister esports team of the Dallas Cowboys, will take the audience through the ins and outs of this and other innovative shifts within esports that organizations are now tackling head on.