Veronica Zammitto

Veronica Zammitto is a UX veteran in the game industry. She specializes in UX strategy, Research, and organizational UX maturity.

Veronica runs her own consultancy focusing on helping companies to improve player experience strategies, scale UX efforts, enhance cross-functional collaborations, and elevate game quality.

Veronica is a former Director of UX Research at Electronic Arts where she transformed how player experienced is assessed by establishing novel methodologies and systems. Her team covered the whole EA portfolio and it was distributed across 8 different geographical locations. She has been part of the development of countless AAA titles and mobile games, including Battlefield, FIFA, Plants vs Zombies, among many others.