With the next generation of gamers being more connected than ever before, and having never known life without a smartphone in hand, we are entering a world of being ‘always present’ where digital experiences have become part of our ‘virtual identity’. We are facing 3 critical questions relating to users, platforms, and the UX design practice in itself: How can we as UX designers keep up with the ever-evolving expectations of new gamers? How do we harness assumptions and mental models that vary among generations of gamers? And, how are we evolving the way we design entertainment experiences for games which feels inclusive to multiple generations simultaneously? Visit this panel to dive deep into these questions and more as UX design experts tackle the greatest challenges and changes coming with next-gen devices and a new wave of gamers.