James Beshara

James Beshara is a startup founder, advisor, investor, and writer based in San Francisco, California. He's started multiple companies, selling one (Tilt, acquired by Airbnb), and has invested in a number of multibillion-dollar startups (Gusto, ThirdLove, RigUp, Halo Top, Bolt, and 30 more). His career has led to (and been a product of) his passion around efficiency, stress management, and productivity. When he was diagnosed with a heart condition in 2013, his doctor introduced him to several compounds as caffeine alternatives. Like many of us, he was surprised by just how much science backs up the cognitive, productivity, and stress-mitigating benefits of nootropics—as opposed to just drinking yet another cup of coffee, as he was accustomed to doing. He has been researching the supplemental world of nootropics for over six years, and what started as a simple blog post for friends has evolved into his #1 Amazon Best-Selling book, Beyond Coffee. You can follow James on Twitter @jamesbeshara.