Geoff Cottrill joined The Coca-Cola Company on March 1, 2018 as Senior Vice President of Strategic Marketing. Cottrill leads integrated marketing strategy across creative content, media planning and investment, marketing capability, digital, regional marketing, marketing assets, entertainment, music and gaming in the United States. He is also responsible for building and maintaining external partnerships such as UM, W+K, Anomaly, Netflix, Blizzard/Activision, NCAA and NASCAR, while leading communications programs that drive integrated messaging across our portfolio of brands. He rejoins The Coca-Cola Company after serving as President of the advertising, digital, and media agency MullenLowe in Boston.
During his time in Boston, Geoff spent nearly 9 years as the GM and CMO at Converse (Nike Inc.), where he and his team led the brand during a period of unprecedented growth, resulting in the Chuck Taylor All Star becoming the #1 selling sneaker in the world.
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