Brands Driving Innovation Through Music

Music connects brands to fans on an emotional level, making it one of the most powerful tools for fostering brand love. For artists, working with brands can mean generating awareness with new audiences, funding special projects, monetizing their catalog, and more. But just as traditional brand advertising and the music industry of yesteryear have evolved, so have artist and brand partnerships. Today, artists and brands must innovate and find more thoughtful ways to collaborate to rise above the din. This panel will include a lively conversation about how fostering mutually rewarding artists and brand partnerships in an always evolving marketplace is evolving with case studies, tips, and a look into the future of the business for artists and brands alike.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Geoff Cottrill

Geoff Cottrill

The Coca-Cola Company

photo of R Mordecai

R Mordecai

INNOCEAN USA

photo of Allison Shaw

Allison Shaw

Manic Monkee

photo of Jennifer Sullivan

Jennifer Sullivan

memBrain LLC

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge