Music connects brands to fans on an emotional level, making it one of the most powerful tools for fostering brand love. For artists, working with brands can mean generating awareness with new audiences, funding special projects, monetizing their catalog, and more. But just as traditional brand advertising and the music industry of yesteryear have evolved, so have artist and brand partnerships. Today, artists and brands must innovate and find more thoughtful ways to collaborate to rise above the din. This panel will include a lively conversation about how fostering mutually rewarding artists and brand partnerships in an always evolving marketplace is evolving with case studies, tips, and a look into the future of the business for artists and brands alike.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.