It is high time for Melissa Jochim, the creative spirit and energy behind High Beauty, Inc. Melissa’s early days in Chemistry class were spent as much under the emergency showers as they were at the lab table, because things bubbled over as she experimented with the fascinating solutions before her in the laboratory. Today Melissa is heralded as one of the preeminent formulators in the natural, botanical segments of the cosmetic industry.
During her studies at the University of Missouri, she chose to alter her path from one of strict science to one on the consumer side of the cosmetics industry, specifically in the natural spectrum. Melissa next became a licensed Aesthetician, specializing in natural and organic skincare, cosmeceuticals, skin physiology and aromatherapy. The combination of chemistry with beauty became her life’s passion.
Along her journey she jumped exuberantly into all the aspects of brand development in the beauty industry. She became a highly sought-after formulator but most importantly she developed a knack for knowing what could be the next big thing in the industry and understanding where the “white space” was in an otherwise crowded and competitive market arena.
She has over the span of her career formulated cosmetics products for a variety of companies, all in the burgeoning organic skincare range of the market. The list of products that Melissa helped develop and formulate include: Blossom Organics (also a founder), Juice Beauty, Alba Botanica, Beauty Without Cruelty, and the Martial Vivot Grooming Line.
Melissa’s current and most revolutionary project is this launch of high, her brainchild and a project she has stewarded with her usual high energy and panache at blinding speed through a successful launch in Sephora. High delivers the high-powered benefits from nature’s most revolutionary plant, Cannabis sativa, an ingredient that Melissa professes is only beginning to have its true potential understood. High is expertly formulated to deliver Cannabis sativa seed oil in combination with organic plant oils, high-potency antioxidants and pure plant essential oils for healthy, beautiful skin.
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