Ximena Diaz Alarcon

I´m interested in how we interact with each other as humans in different social and cultural settings, and what role does class, gender, age, consumption, and technology play in these daily human exchanges. With over 18 years of experience in researching multiple categories and segments, utilizing ethnography, qualitative and quantitative approaches to understand people and consumption in the LatAm region. I hold a degree in Public Relations and Advertising (Escuela Superior de Creativos Publicitarios), a master's degree in Social and Political Anthropology from the Latin American School of Social Sciences (FLACSO), a master´s degree in Integral Management in Digital Business (MIND) and I´m currently a PhD Candidate in Sociology (UCA). I´m Co Founder of YOUNIVERSAL, a market research, trends and innovation LatAm agency.