Adults 2.0: Trends in Seniors and Personal Care
"Being old" is not what it used to be. In a world where almost everybody will get to be 75 or older, today being 50, 60 or even 70 is blurring the line between how we define youth, adulthood, and old-age. However, ageism is still present in Latam society and these "new adults" are turning to diverse practices to fight the stigma of being considered old and keep participating in social interactions, feeling and being included in culture and in the workforce. Personal care, medical checkups, changes in fitness and nutrition and even training and technology are the new imperatives "to keep up" and participate in the "youth-oriented" background of our times. However, it´time to reclaim adulthood place and contribution to society, even if we need to redefine who we are.
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