Abigail Hollister is President at Ameritest, a research-based Branded Communications consultancy founded in 1989. Abby joined Ameritest in 2005. She leads the company’s strategic direction, implementing action plans and guiding team development and systems management. Additionally, Abby focuses on research innovations and company partnerships to build out best in class solutions for client partners. Abby’s experience within Ameritest includes research design and development, client relationship management, and consulting, helping partners in strategy and tactical execution of branded communications across industries. Prior to joining Ameritest, she worked in Client Service at Millward Brown in Naperville, IL and in custom research for Catalina Marketing Research Solutions in Schaumburg, IL. Abby is a graduate of the University of New Mexico with a degree in Marketing Management and a minor in Psychology.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.