presented by The Advertising Research Foundation

Why Emotions in Advertising Matter

Date TBA


Chuck Hemann


Abby Hollister


On Demand Session Link

Head vs. heart? It’s heart when it comes to making brand decisions — people rely on emotions rather than information. What does marketing (and other science) tell us about how to activate emotions and identities in ad creative? What are the latest developments in neuroscience and what do they tell us about consumer psychology and decisions?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced