Presented by The Advertising Research Foundation

Why Emotions in Advertising Matter

On Demand Session Link

Head vs. heart? It’s heart when it comes to making brand decisions — people rely on emotions rather than information. What does marketing (and other science) tell us about how to activate emotions and identities in ad creative? What are the latest developments in neuroscience and what do they tell us about consumer psychology and decisions?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Chuck Hemann
photo of Abby Hollister
photo of Orlando Wood
Orlando Wood

System1 Group

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge