photo of Kevin Martinez

Kevin Martinez

VP Corporate Citizenship

Kevin Martinez, ESPN’s vice president of Corporate Citizenship, oversees all aspects of the
company’s citizenship initiatives including corporate giving, volunteerism, cause marketing
and sustainability.

As an industry veteran, Martinez is responsible for ESPN’s strategic programs that enable
both greater access to sports and leadership through sports. He leads ESPN’s sponsorship
of Special Olympics, which has helped more than 1.6 million athletes, teammates and
coaches join the Unified Sports movement.

Additionally, Martinez manages ESPN’s ongoing collaboration and fundraising efforts with
the V Foundation, which have generated nearly $100 million toward cancer research
programs. He also successfully launched the inaugural Sports Humanitarian Awards,
celebrating and honoring athletes, teams and nonprofits for using the power of sports to
make a positive impact on society.

ESPN named Martinez vice president of Corporate Citizenship in February 2013. He joined
the company in 2011 as senior director, Corporate Outreach, where he led the company’s
global volunteerism efforts and cause-marketing projects.

Prior to ESPN, Martinez served as executive director, corporate social responsibility, for
KPMG where he led efforts to integrate philanthropy, the KPMG Foundation, sustainability
and global development. Martinez previously served as president of The Home Depot
Foundation and vice president of community affairs, leading a 20-member North American
community affairs team and managing global giving strategies including their nationally
recognized response to disasters.

From 2001-2004, Martinez worked for the Starbucks Coffee Co. as senior manager,
community affairs, and from 1999-2001 he managed national community and civic affairs for
Eddie Bauer Co. From 1996-1999, he served as director, community relations, in the King
County (Washington) Executive Office, and from 1993-1996 he was executive director of
marketing programs for the Seattle Aquarium Society. In 1988, Martinez served as assistant
director of marketing programs for the Seattle Organizing Committee of the 1990 Goodwill

Martinez and his team have received numerous industry awards, including The Cause
Marketing Forum’s highest award, “The Halo Award” twice, a Gold CLIO Award, a Telly
Award, the US Chamber’s Award for Corporate Citizenship, the Association of Cable
Communicators’ prestigious Beacon Award and the 2006 Large Corporation of the Year
Award from the Corporation for National Community Service and Points of Light Institute.

A native of ‘Ewa Beach, Hawaii, Martinez graduated from the University of Washington with
a bachelor of arts degree in communications and advertising.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Kevin Martinez
Events featuring Kevin Martinez