Nils Wollny

Nils Wollny brings extensive experience in strategy, digital business, and innovation to his current role as CEO of holoride, a spin-out from Audi focusing on the next generation of in-car entertainment. Nils’ passion for mobility and media led him to co-found holoride in 2018, and since then, holoride has been named the “Best of CES 2019”, acknowledged by TIME Magazine as one of “The 100 Best Inventions of 2019” and went on to win the SXSW Pitch 2021 in the category "Entertainment, Gaming and Content" along with the Best in Show award.

Nils was named a “Rising Star 2020" by Automotive News Europe. In 2018, German Automobilwoche acknowledged him as a “40 under 40” high-potential manager. Prior to co-founding holoride, Nils led one of Europe’s leading market-listed digital agencies as Managing Director before joining Audi as Head of Digital Business. In this role, he was responsible for digital services and platforms.