Immersive Entertainment in Autonomous Vehicles

Imagine a future where your commute is an opportunity to consume entertainment that integrates your environment. Where you can play games that include information such as speed and turns — or gets information from passengers in other cars playing the same game. An experience personalized for you, all in the comfort of your vehicle. The intersection of autonomous vehicle technology, immersive entertainment technologies, and next-generation content make this future a reality. Warner Bros. will discuss the first-ever immersive entertainment concept car, while Mercedes-Benz R&D North America will discuss the potential and future of autonomous vehicle entertainment. Panelists will discuss new opportunities for experience and revenue presented by AI, 5G, game engines, vehicle data, and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Pam Allison
Pam Allison

Warner Bros. Entertainment

photo of Ben Boeser
Ben Boeser

Mercedes – Benz R&D North America

photo of Greg Reed
Greg Reed

Universal Pictures

photo of Nils Wollny
Nils Wollny


Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge