Michael Schneider

Dir, Live & Licensed Mktg

Michael Schneider currently leads the Live and Licensed marketing team at Hulu. He is responsible for the company’s efforts across its Live TV business, including all sports marketing partnerships and activations, and also oversees all licensed content marketing campaigns.
Under Schneider’s leadership, Hulu launched the Cannes Silver Lion award-winning “Hulu Sellouts” campaign and served as the Presenting Sponsor of the 2018 NBA Western Conference Finals and Official Sponsor of the 2018 Stanley Cup Playoffs. Throughout his tenure at Hulu, Schneider has played a significant role in driving Hulu’s sports marketing strategy and has also served as a key member of the Brand Strategy and Marketing Team where he helped develop and set the marketing strategy to launch Hulu’s Live TV service in 2017.
Prior to joining Hulu, Schneider was a member of the founding PlayStation Vue launch team leading customer marketing and strategy and responsible for the service’s business growth.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.