The adrenaline while watching live sports is real. There’s nothing like sitting on the edge of your seat and watching your favorite player score the winning goal, catch a pass near the end zone or ace their opponent in the final match. Today, live TV streaming platforms are providing sports fans with a way to watch their favorite games without relying on traditional linear TV.
While some streamers are partnering with leagues to raise awareness, others are partnering with players. How are streamers attracting fans through strategic and authentic sports partnerships? What do OTT live sports streaming look like? This panel will explore how streaming services are tapping into live sports in creative and breakthrough ways and the hurdles that currently exist within the industry.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.