Cheryl Stallworth


Cheryl Stallworth co-founded ShedLight, where she helps clients develop growth strategies. As CEO of Firefly, Kantar’s US qualitative research division, she took pride in driving innovation that changed the face of qualitative research. Prior work includes:
Colgate-Palmolive: WW Brand Director, Palmolive Skin Cleansing; GM, Guatemala; VP/GM, Multicultural Marketing
The Coca-Cola Co: Marketing Director, LatAm & Caribbean; Director, Consumer Insights/Sports & Entertainment Marketing
Cheryl has an MBA from the University of Wisconsin-Madison and is a past Advisory Board member at the Center for Brand & Product Management

Melissa Dougherty will lead the consumer panel. After 25 years in market research, she co-founded ShedLight to ensure that voices of unheard, underserved Americans are included in corporate & non-profit decision-making. Melissa’s work has always leveraged primary research, recently as MD at Firefly/Kantar where clients included Facebook, Pepsico & JP Morgan/Chase.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.